Ty Dolla $ign has put out a music video for his single “Purple Emoji” featuring J. Cole off of his upcoming album “$ex $ymbol”. Produced by MXXWLL, the single itself sees both artist reflect on their past relationships, the trials of each one put all out on the track. The music video shows couples of all backgrounds, races and gender romantically feeling each other, from kisses to holding each other the video shows love and passion through all different perspectives. J. Cole is out here killing his guest verse yet again. The song was also originally written in emojis, hints the “purple emoji” with horns which is only mentioned in the track once by Cole.